Inside La Place – 4th Generation at Carbonnieux, a family Business

Marc Perrin

Commercial Manager
Workin at the estate since 2019
Met by Gerda at the Château

Château Crabonnieux

Grand Cru Classé of Graves – Red & White
Pessac-Léognan


Marc Perrin

Gerda: Tell us about you…

Marc PERRIN: I am the new generation who will continue this great adventure that the Perrin family began in 1956 at Carbonnieux.

Today five members of the family work at the Château: Eric, Philibert, Christine, Marc and Andrea

Gerda: What are the main challenges you personally face, in the practice of your work?

Marc PERRIN: Two main challenges at the moment:

– Revitalize the brand in general, and

– Make it known to new consumers, seek developing markets particularly in Asia.


Harvest 2021

 

Gerda: How did you harvest go?

Marc PERRIN: Very good for the whites thanks to the cool August nights and the beautiful September weather: 2021 will be a great dry white vintage. For the red, 2021 will be a good vintage for Cabernet Sauvignon: it is in complicated vintages that exceptional terroirs express the most.

 

 

Château Carbonnieux : a classified terroir in the heart of Pessac-Léognan appellation

 

 

 


The brand Carbonnieux today and tomorrow

 

Gerda: What positioning (s) do you want for your brand (s)?

Marc PERRIN: This is our biggest challenge for tomorrow: the repositioning of our brand to convey the expectations of consumers, and to create desirability. This will be done throughout the quality of our distribution.

G: How do your wines stand out, and are unique?

MP: Our dry white is a benchmark. It is a perfect balance between Sauvignon Blanc and Semillon. Its strength is that it can be drunk young but that it is also suitable for great aging. It is a fascinating wine.

Our red has a strong identity, the one of Cabernet Sauvignon planted on Graves. This grape is already prepared for climate change. It is a wine that reflects the great personality and the quintessence of the terroir. We want to stay loyal to our style, in which consumers increasingly find themselves today: elegance, balance and freshness. By the way, we still need to improve this style in which we believe tremendously: we want to reveal the classicism of our wines towards modern consumers.

G: Which of your recent accomplishments would you like to share with your customers?

MP: Two recent innovations in our property:

–  We now use a technological cork for our whites: the “Diam” which eliminates almost all corked bottles

–  Concerning our work on the soil, we carry out the fitting with two turns with our tractors. Only a Premiers Crus Classés usually does this work in the soils.

G: What future project are you currently working on?

MP: We are currently re-doing all our communication. To be followed…


The business

Gerda: Which vintages should the market be interested in? and why?

Marc PERRIN: 2017, which was not an exceptional vintage, but we must look at Carbonnieux Rouge – Red 2017, as it is in more difficult years that the great terroir expresses itself the most.

Website & Instagram

 


Favorite bottle of Marc Perrin

Gerda: If you had one bottle of your hart?

Marc PERRIN: Carbonnieux Blanc 1956, first vintage of the Perrin family at the Château vinified by Marc Perrin, Marc’s great-grandfather.

Carbonnieux Rouge 1998, first vintage in the modern cellar, the great beginning towards excellence!


 

Gerda BEZIADE has an an incredible passion for wine and  a perfect knowledge of Bordeaux acquired within prestigious wine merchants for 25 years. Gerda joins Roland Coiffe & Associés in order to bring you, through Inside La PLACEmore information about the estates we sell.